The QTIR label aims to:
- Offer tourists a product of international standing
- Give Reunion a positive image in terms of tourist services
- Improve the Reunion product and strengthen its attractiveness
- Mobilize and unite professionals on the imperatives of quality
- Impose the symbol “Meeting Quality Tourism ”as a benchmark quality brand.
Professional members are subject to regular assessments. They are signatories of a quality charter. To date, the charter has around one hundred members.