ITC Tropicar gives much importance to its branding. They have been selected with care. Indeed, our car rental agency is not only concerned with business and money. On the contrary, the human side of our activity is essential for us.
We want our customers to live an unforgettable experience during their stay in Reunion Island. If we can be of any help thanks to the quality of our rental car or our advice, that’s our most precious reward.
Branding is important because it makes a memorable impression on consumers but it also allows our clients to know what to expect from our company.
This is how we can distinguish ourselves from our competitors.
Beside, it enables us to clarify what we have to offer and what makes us the better choice. Our brands aim at being a true representation of who we are as a business, but mostly how we wish to be perceived.
As far as ITC Tropicar is concerned, we want to be identified as a respectful agency, close to people and eager to make them enjoy their stay in Reunion Island.
That’s why we have selected our partners according to the quality of their services first, but also according to their values.